Privacy & Policy

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Privacy & Policy

Learn more about how Smart clipping collects and uses data and your rights as a Smart clipping user.



The protection of your privacy when processing personal data is important to us. We only collect, process and use your personal data in compliance with the following principles and in observance of the applicable data protection legislation.

1. Identity and contact details of the controller

This Privacy Policy applies to data processing by:

Pexels GmbH

Franz-Schubert-Str. 20
34277 Fuldabrück

[email protected]

2. Collection and storage of personal data and the type and purpose of their use

a) When you visit the website

When you visit our website, information is automatically sent by the browser used on your end device to our website servers hosted by Cloudflare Inc (101 Townsend St., San Francisco, CA 94107) and DigitalOcean LLC (101 Avenue of the Americas 10th Floor, New York, NY 10013) in the USA. This information is stored temporarily in what is called a log file. The following information is collected during this process without any action on your part and stored until it automatically deleted in accordance with applicable data protection regulations:

IP address of the requesting computer,
Date and time of access,
Name and URL of the requested file,
Website from which access is obtained (Referrer URL),
Browser used and, where applicable, the your computer’s operating system and the identity of your access provider.
We use the Imgix service of the provider Zebrafish Labs, Inc. (1141 Howard Street, San Francisco, CA 94103, USA) to deliver the images on our website and the service of Vimeo LLC (555 W 18th St, New York City 10011) to embed videos. Imgix and Vimeo use cookies (see 4. below) in the process, for example to record video statistics and to improve user-friendliness. When you start a video, this can trigger additional data processing operations. We do not have any influence on this. Additional information about data protection at Imgix can be found at and about data protection at Vimeo at

The specified data are processed by us for the following purposes:

Ensuring that the website can establish a connection smoothly,
ensuring that our website is easy to use,
analysis of system security and stability, as well as
for additional administrative purposes.
The legal basis for the data processing is Article 6 (1) (f) of the General Data Protection Regulation (GDPR). Our legitimate interest is based on the data collection purposes listed above. We do not on any account use the data collected for the purpose of identifying you. The provision of this data is not required by law or contract or to enter into a contract. You are not obliged to provide the personal data. It is not, however, possible to access the website if the data are not provided.

We also use cookies and analysis services when you visit our website. More detailed explanations can be found below.

b) When you subscribe to our newsletter

If you have provided your express consent in accordance with point Article 6 (1) (a) GDPR, we use your name and e-mail address to send you our newsletter on a regular basis. Stating an e-mail address is sufficient for receiving the newsletter.

You can unsubscribe at any time by using the link at the end of each newsletter.

c) When you use our contact form

We offer you the possibility to contact us via a contact form provided on the website. A valid e-mail address is required for this so that we know who the inquiry is coming from and can respond to it. Additional information can be provided on a voluntary basis.

Data is processed for the purpose of contacting us in accordance with Article 6 (1) (a) GDPR on the basis of the consent you provide on a voluntary basis. The personal data collected by us when you contact us are deleted in accordance with statutory requirements once your inquiry has been dealt with.

d) User account

You also have the option of creating a user account (“Pexels Profile”) on our website so that you can use the additional functions of the website, in particular for uploading photos and other content and publishing these on our website.

You have to specify and e-mail address and set a password for this. You can also voluntarily specify your first and last name.

If you have specified your first and last name, these are publicly visible on your Pexels Profile. Once you have completed your registration, you can also optionally specify a link to a website, a Twitter name, Instagram name and/or PayPal e-mail address which will be shown publicly on your Pexels Profile.

The photos and other content uploaded by you may not contain any personal data of third parties without their express consent. If you obtain consent from third parties for this purpose, you are obliged to inform these persons about the scope of data processing by Pexels and to provide them with all required data subject information.

If you have given us appropriate consent, our social media accounts may share the photos and other content you have uploaded to Pexels on social media platforms (in particular Facebook, Instagram, Twitter and Pinterest). If we do so, we specify the name or social media user name associated with your Pexels Profile with every publication.

Data is processed in accordance with Article 6 (1) (a) GDPR on the basis of the consent voluntarily provided by you in order to increase the awareness and reach of our online platform and to interact with users.

3. Analysis tools

a) Use of Google Analytics with anonymization function

We use Google Analytics, a web analysis service of Google Inc. ( (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter “Google”) for the purpose of designing our websites in line with your user preferences and continuously optimizing these. Pseudonymized usage profiles are created and cookies are used in this context. The information generated by the cookies about your use of this website such as

type/version of browser,
operating system used,
referrer URL (last website visited),
host name of the accessing computer (IP address),
time of server request,
are transferred to a Google server in the USA and stored there. The information is used to analyze the use of the website, to compile reports on website activities and to provide additional services associated with website and internet use for market research and design of these websites in line with user preferences. This information may also be disclosed to third parties if this is required by law or if these third parties process these data for us. Your IP address will on no account be combined with other Google data. IP addresses are anonymized so that they cannot be linked to any specific person (IP masking).

You can also prevent the installation of these cookies by configuring your browser software settings accordingly; we would, however, advise you that in this case you may not be able to use all website functions fully. You can also prevent the data generated by the cookie and data relating to your use of the website being collected (including your IP address) and the processing of these data by Google by downloading and installing a browser add-on.

Instead of using a browser add-on, in particular for browsers on mobile end devices, you can also prevent data being collected by Google Analytics by clicking on this link. An opt-out cookie is set that prevents your data being collected in future when you visit this website. The opt-out cookie is only valid in this browser and for our websites and is stored on your device. If you delete the cookies in this browser, you will have to place the opt-out cookie again.

Addition information on privacy in connection with Google Analytics can for example be found here: Google Analytics Help

Have any other question?

Go to our FAQ page for more information.